Plank, I just found this article on Go-Pro and it talks about all that you were hinting on!

I thought that GoPro was all about camera's but they are trying to get into many other areas! It shows the latest qt. results & it is weird that they made more $ & the company showed a bigger loss.? I think that GoPro is going to be a very interesting company to pay attention to not just because of its tie to Edig but because of the potential that this article points out!!

http://www.bloomberg.com/news/2014-08-01/gopro-reports-wider-loss-in-first-report-after-ipo.html

imo vic :)