''Companies like Apigee build the bridges between telecom giants like AT&T and the thousands of small developers who stand ready to add value to the network with new mobile apps''

http://www.rcrwireless.com/20140502/big-data-analytics/atts-api-strategy-apigee-charts-course

''Internet of Things: Apigee is built for the IoT world in which people, devices, machines, and cloud-based apps connect, communicate, and adapt through APIs and big data analytics;;

http://apigee.com/about/why-apigee

Enable a powerful feedback loop via APIs and build an agile, data-driven, self-learning system

http://apigee.com/about/products/insightsDetail#api-optimization

''Push capabilities are integrated with user data stored in Apigee App Services for contextually relevant messaging based on factors such as location, time or customers deemed "high value."

· The impact of push campaigns can be measured through Apigee's built-in analytics capabilities or through Insights.

· Apigee delivers the flexibility to be integrated into the ecosystem of enterprise software. such as identity and business intelligence systems though APIs .''

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