Best case scenario....Apple, trading at about $15/share pre-ipod...a product already imagined and produced by several other companies in the market, including EDIG.
Apple now, adjusted for splits is trading at around $130ish.(off the top of my head)
EDIG needs nowhere near that level of success to have its share price eclipse Apple`s massive move percentage-wise.
There is money to be made should EDIG deliver something new this quarter and next, as projected.