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Message: Re: From Connected World - revenue models
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Fred Falk, president and CEO of e.Digital, says the patent will play an important role in the future of mobile communications. As a whole, the Nunchi patent portfolio includes technologies that will enhance mobile devices, cloud computing, and adaptive computing. The goal is to add value to mobile communications by opening new doors in terms of user experience and revenue models.

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A revenue model is a framework for generating revenues. It identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the valuei It is a key component of a company's business model. It primarily identifies what product or service will be created in order to generate revenues and the ways in which the product or service will be sold.

Without a well defined revenue model, that is, a clear plan of how to generate revenues, new businesses will more likely struggle due to costs which they will not be able to sustain. By having a clear revenue model, a business can focus on a target audience, fund development plans for a product or service, establish marketing plans, begin a line of credit and raise capital

Revenue model versus business model

People often confuse "revenue model" and "business model" as being synonymous, or as being two completely different kind of models. A revenue model is part of a business model. A business model shows the framework for an entire business and allows investors and bankers as well as the entrepreneurs themselves to have a quick way of evaluating that business. Business models can be viewed in many different ways, however they are generally composed of the following six elements:[

  1. Acquire high value customers
  2. Offer significant value to customers
  3. Deliver products or services with high margins
  4. Provide for customer satisfaction
  5. Maintaining market position
  6. Funding the business

The revenue model is a key component of the business modelas it is an essential factor for delivering products or services with high margins and funding the business. Less than 50% of the investment required to set up a business will be used in revenue-producing areas It can not resultantly be viewed as being identical to the business model as it does not influence all the six elements but more should we viewed more as an inner component of it.

Having a well-structured business model is necessary for the success of any business adding value to a product or service for customers. This will consequently include having a clear and tailored revenue model which will ensure its financial health. It provides the owners of the business with a necessary understanding of cash flows as well as how it will generate revenue and maximize profitability. In addition to the business model, financial targets have to be forecasted when creating an initial business plan whereby expected revenues and profits will have to be presented and thus calculated through the use of revenue models applied by the business.

From Wikipedia

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