<p>Fitbit goes public</p> <p>As it IPOs, fitness tracker maker Fitbit could be facing serious challenges in the market for wearable devices.</p>

Wearable device maker Fitbit, the NYSE's newest member, faces some serious challenges from some big names, analysts told CNBC on Thursday as the company went public.

Fitbit has a big market share in the fledgling wearable space, but it's facing increasingly stiff competition from the likes of Apple and Google.

"They come out of the gate as a public company with the highest brand recognition in the market … that's a big advantage," CLSA senior analyst Ed Maguire said in an interview with CNBC.

Source: CNBC

Fitbit signs and traders at the NYSE during their IPO, June 18, 2015.