Agoracom: Small Cap Investment - e.Digital

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plankton

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CEO interview Falk

posted on Sep 11, 2015 04:12PM

https://www.twst.com/interview/draft-interview-with-the-ceo-e-digital-corporation-edig

https://www.twst.com/

Consumer >> CEO Interviews >> September 11, 2015

below is partial, anyone w acct?

Interview with the CEO: e.Digital Corporation (EDIG)

Alfred H. Falk is Chief Executive Officer of e.Digital Corporation. On January 21, 2009, Mr. Falk was appointed Chief Executive Officer and made a member of the board of directors. Mr. Falk had been the company’s Vice President of Corporate Development since July 2004. He formerly served as President and a member of the board of e.Digital from January 1997 — and from July 1998 as Chief Executive Officer — until July 2004. From March 1995 to January 1997, he served as Vice President of Corporate Development and Vice President of OEM and International Sales for the company. Prior to joining e.Digital, Mr. Falk worked for Resources Internationale as Director of U.S. sales from 1993 to 1995. From 1988 to 1993, he was the manager of OEM sales and technology licensing for Personal Computer Products, Inc. From 1978 to 1988, he held several management positions at DH Technology. Profile

TWST: What is the history of e.Digital?

Mr. Falk: The history of e.Digital is an exciting one. The company has been around since 1988, and one of the first products that we developed was a microphone earphone product that was all in one unit. The challenge there was that if you put a microphone close to a speaker, you get feedback. We were able to overcome that. We ended up selling that technology, because it was patented, to a company that was just starting, which ended up becoming the company called Jabra. And Jabra has been around since about the 1989, 1990 time frame.

They were the ones that came out with these little ear pieces that you could plug into your cellphone so you didn’t have to have this like boom microphone to talk in to. Everything was basically coming from your ear, and you used the bone structure in your head to pick up the sound. They were selling these things all over the place, and they had these wild psychedelic colors: bright yellows and the bright pinks and things like that. They are still in business. If you go to the Jabra website, you can see what they are up to nowadays; they are a very big company. And we were the founding technology for that company.

What we did after that was, we utilized the money that we got from selling them the I.P. to develop another world’s first, which was a portable consumer product that allowed you to make voice recordings on to removable flash memory. Back then, this was in the 1990, 1991 time frame, nobody knew what flash memory was, and in fact, flash memory, if you bought it in raw chips like from Intel, they were selling for like $70 a megabyte. We felt that, at some point, just like hard drives, that the capacity would go up and that the prices would come down. We actually developed and manufactured our own flash cards, and we did all of that here in San Diego, and the product was launched, and the product was called Flashback. We ended up selling it under the company name, but we also OEM the product to SANYO, and it had the SANYO name and logo on it.

We did that for quite a while, but then we started picking up on this new technology that was just coming out called MP3. Because of the fact that we had all this experience in technology, in the flash memory space, we felt, “Well, if we can record voice on to flash memory, we can do that

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