This, to me, looks like the next step in retail sensor gathering!
Take a look, I believe that it fits right in with Nunchi's IP.
Each step like this is one step closer to possibly having large corp. buy in on Edigs tech!
just my own humble opinion
http://seekingalpha.com/article/3727956-hewlett-packard-enterprise-aruba-driving-blue-dot-indoor-location-into-the-big-leagues?auth_param=19h84e:1b5ued7:1d15ff2bfedc19d1a0a840cd1c9d024b&uprof=45&dr=1