Indiantelevision.com Team

(15 December 2005 8:00 pm)

BANGALORE: Ittiam Systems has announced that it will provide a wide range of digital media technologies and systems based on DaVinci technology from Texas Instruments Incorporated (TI). These solutions will offer advanced performance and features in emerging video centric applications such as IP video telephony, IP television, portable media, video surveillance and media distribution.

Ittiam`s software products on DaVinci technology will support core signal processing functions, complete systems and reference designs, enabling rapid development of applications on the new platform. DaVinci technology provides enhanced signal processing capabilities that will allow increasingly rich multimedia experiences in embedded applications. The common, scalable platform will enable Ittiam to easily address wider markets, ranging from handheld applications to high definition and performance sockets, such as broadcast TV.

``DaVinci technology from TI is a tremendous step forward in the effort to achieve high end multimedia performances for mass deployment in reduced time,`` says Ittiam System chairman and CEO Srini Rajam. ``Ittiam`s expertise and experience will help enable TI`s DaVinci technology to address key video applications and make the design of such systems easier for developers without digital video expertise. Integrating video features in products will be as simple as writing to an API, allowing developers to easily access the high performance of the digital signal processor.``

``TI`s DaVinci technology frees system designers to create world class solutions utilizing a scalable platform with optimized and integrated off-the-shelf building blocks, development tools and support infrastructure,`` said TI. DSP system-on-chip platform manager, Greg Maras. ``Companies like Ittiam provide essential software components and system integration support that transform DaVinci technology into complete solutions.``

System solutions from Ittiam are targeted at equipments for markets such as video telephony, IP television, media players, video surveillance and media distribution, especially for in-flight, in-car and at home entertainment. These packages consist of integrated signal processing components, networking components, digital rights management, resource managers and comprehensive application programmer`s interfaces for ease of integration into rich user applications. The software package serves as a building block to enable system designers to innovate with market leading solutions, bringing value added products to market quickly.

Ittiam Systems has deep experience in multimedia centric technologies, especially convergence applications on TI processors. These have been licensed to over 50 original equipment manufacturers worldwide. With DaVinci technology the solutions will move to the next level of performance, features and mass deployment.