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Message: RE: Please me to understand...

RE: Please me to understand...

posted on Dec 22, 2005 10:06AM
``Blakeley continued, “... More importantly, this solution, if fully implemented and accepted, would enable us to become profitable with annual sales going forward equaling less than half of the currently fielded base of 8,000+ IFE units.”

Would I be wrong to interpret it as saying that we had not been getting “the currently fielded base of 8000+ IFE units” and thus not yet profitable?

Wrong? No, I`d say you walked into an orchard of apple trees and orange trees and came out with a handful of walnuts. Here`s the long version of what Blakely was saying...

We can make a profit by selling something less than 4000 of these a year, if we can get the sales money and additional (unspecified) dollars for services or content that we`re offering also.

If I remember right, we burn about $250,000 per month, about $3million per year. $3mil / 4000 units = $750.00 per unit. Numbers are all approximate, since 1) I don`t know for sure the burn rate 2) I don`t know what the number ``8000+`` really is and 3) Blakeley doesn`t say how much less than half of that ``8000+`` is what we need to make a profit.

So, the thinking is that we can make $750 over the course of a year off of one unit (initial sales $ + ``$ for fully implemented stuff``). I wonder if the units of the first year keep giving us fully implemented stuff dollars the second year and all years going forward.

Wolfy

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