https://tsdrsec.uspto.gov/ts/cd/pdfs?f=/SOU/2012/09/20/20120920175428579791-85412803-003_002/SPN2-75115441-174951739_._2012-09-10_nunchi_website.pdf

Nunchi delivers new levels of revenue to data consolidators (such as major search engines) who can use Nunchi to gather and disseminate marketing information. 

The first obvious question is how much can really be determined about a user’s activities and requirements -- the answer is plenty. It’s difficult to explain how the data is actually processed but let’s use a simple descriptive example for illustration. Two brothers are riding their bikes home from school. Nunchi identifies the rhythmic swaying of the bikes as they pedal as well as their average speed. Nunchi also sees that both boys are on their normal path home. Nunchi can see the boys are bumping into each other, and at one point in the ride the youngest falls off of his bike. When he quickly gets back on his bike and starts pedaling rapidly, Nunchi sees that the fall is directly related to the boys’ roughhousing, but since the boy is not injured Nunchi classifies the event as a non-emergency. Innovations Nunchi Page 1 of 2 http://www.edigital.com/index.php?option=com_content&view=article&id=95 9/10/2012 What has just been described is not an “application”. It is just one of the hundreds of thousands of classifications that Nunchi can deliver and while some classifications are generalized many classifications are based on the user’s unique characteristics and needs.