2005 International CES

SEATTLE--(BUSINESS WIRE)--Jan. 5, 2005--

Future Mobliss Offerings Include New Channel Featuring Short, Fun, Entertaining Content and Fresh Selection of Original Games, Applications

A new genre of mobile video programming will soon be coming to cellular phones everywhere. Thumbdance, announced today by leading mobile entertainment provider, Mobliss, is a first-of-its-kind mobile video channel that will offer cellular subscribers an incredible range of crisp, entertaining videos - from action-packed sport snippets to the viral videos popular on the Internet, humorous short films, video blogs and more.

Differing from current mobile TV offerings, Thumbdance will feature engaging content from well-known media partners that has been originally produced for the channel, or optimized for sharp viewing on mobile screens. Scheduled to arrive this spring, Thumbdance will deliver an entirely new option for entertainment on-the-go--anywhere, anytime--while harnessing the power of the latest video-capable mobile phones quickly sweeping the nation.

``Americans are snapping up next-generation phones, but currently don`t have many ways to interact with new video capabilities other than streaming TV and traditional shoot-and-send clips,`` said Brian Levin, CEO and co-founder of Mobliss, an Index Group Company. ``Thumbdance will change the way today`s phones are used for mobile viewing. We are creating a new mobile video destination that satisfies consumers` need for quick bursts of smart, bite-sized fun.``

Additional partner and content information, including details and official entry rules for the upcoming Thumbdance Mobile Film Festival contest, will be announced later this month in conjunction with the Thumbdance launch party, to be held in Park City January 23.

In addition to the Thumbdance channel, Mobliss also announced today it will allow PGA TOUR fans to track their favorite PGA TOUR players anytime and anywhere with the future Mobliss release of TOURCast Mobile, an exclusive mobile application from the PGA TOUR and Mobliss. TOURCast Mobile will allow the millions of U.S. PGA TOUR fans to keep up with the latest PGA TOUR action. Powered by the PGA TOUR`s ShotLink scoring system, TOURCast Mobile will provide real-time tournament leaderboards, player scorecards and statistics as well as the ability to graphically review course layouts and replay a player`s round or hole.

In other Mobliss news, as part of an on-going partnership with leading board game creator Cranium, Mobliss recently released the first in a series of mobile Cranium games. Leveraging ubiquitous SMS capabilities, Cranium Mobile lets players enjoy a quick burst of Cranium fun virtually anywhere, through their cell phones. Cranium Mobile delivers classic Cranium questions optimized by Mobliss for cell phone game play and available on nearly all major wireless providers. Interested players simply text the word ``play`` to short code ``TURBO`` or 88736 to receive outrageous Cranium fun on the go. Additional Cranium games are currently under development and will be rolled out to mobile users throughout 2005.

About Mobliss

Mobliss(R), an Index Group Company, is the world`s leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. Mobliss also offers other wildly popular games such as Family Feud, Muscle Car Mayhem, American Idol, New York Times Crossword, and Wild West Blackjack. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss` customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol. Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers. The company`s strategic wireless partners include all major wireless carriers nationwide. Mobliss is headquartered in Seattle, Wash. For more information, please visit us at www.mobliss.com.

Family Feud is a trademark of FremantleMedia Operations BV. Based on the FremantleMedia TV program Family Feud. Licensed by Fremantle Brand Licensing. http://www.fremantlemedia.com/licens...