Digital video theft
posted on
Apr 19, 2006 05:41PM
digital video theft, said it had received $16 million from
several investors, including network equipment maker CISCO
SYSTEMS INC. The privately held company`s encryption technology
scrambles digital video signals as they leave a service
provider`s main office, and decrypts them once they enter
consumers` homes via television set-top boxes. ``This gives
Cisco pretty much a ground-floor opportunity to use Widevine`s
technology in some of their future home devices,`` said Vamsi
Sistla, an analyst at ABI Research in New York. Cisco, which
bought television set-top box maker Scientific-Atlanta for
about $7 billion earlier this year, is building its presence in
the digital video market through other acquisitions and
investments. ``Clearly they recognize that content security is
an incredibly valuable and necessary component in that video
offering,`` said Brian Baker, Widevine`s chief executive. One of
the chief obstacles to digitally distributed programming is
piracy. Some movie, music and TV copyright owners have tread
cautiously into digitally distributing their works over fears
that it could be easily ripped off and shared on the Internet.
Canadian telecoms company TELUS also invested in Widevine.