Forrester Research lays out a future landscape dominated by video in a new report How Video Will Take Over The World.
Analyst James L. McQuivey, Ph.D, envisages consumers being confronted with “a dozen video platforms per day.”
He asks us to imagine:
- waking up to a video alarm clock;
- checking satellite weather videos on your mobile phone;
- watching traffic videos on your GPS unit while driving in to work;
- watching an ad for a Ford Edge (F) on Gas TV while fueling up at a gas station;
- streaming MSNBC stock reports from your desktop at work;
- seeing a short address from your CEO in a meeting-room photo frame;
- watching a promo for American Gladiators in the back of a video-enabled taxi on the way to the airport;
- hearing Glenn Beck’s take on the elections while waiting at the airport gate;
- watching a clip from your daughter’s middle-school debut in Guys and Dolls that your spouse emailed as you board the plane;
- indulging in American Idol on the satellite TV on your JetBlue (JBLU) flight;
- checking in at your hotel through a video kiosk; and finally
- catching Iron Man in HD on the hotel room’s flat-screen TV.
In five years, it will be a rare day in which you don’t experience this many different video platforms.