A link to Lindsay Sparks bio is below.

http://www.microsoft.com/presspass/e...

The snippet from the bio suggests this may have been right up his alley.

Sparks' previous roles at Microsoft include corporate vice president of Managed Solutions which helped customers to improve operational efficiency of their desktop environments, corporate vice president of worldwide sales of products and services to small and medium-sized enterprises, and corporate vice president of MSN e-services, in which capacity he supervised the development and deployment of services designed to provide a rich, network wide customer experience. He also served as corporate vice president for marketplaces and content business development.

Scoob