Intertainment's Ad Taffy Delivers Entirely New "Call to Action" Platform for Online Advertising

Creating a Sticky Environment for Brands, Retailers and Politicians Alike.

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - April 26, 2011) -Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its AD TAFFY® - www.adtaffy.com– platform, coming off the heels of its successful inaugural campaignwith the Jaguar Automotive brand in Canada and is currently beingutilized by the GTA Jaguar and Land Rover Dealers, has also now beenimplemented by Conservative incumbent MP Brian Storseth to better allowthe Alberta politician's constituents to communicate with him. This isthe first political application for AD TAFFY® and potentially opens the door for future elections in Canada and globally.

Delivering an entirely new kind of "call to action" for online display advertising, AD TAFFY®provides the first-of-its-kind, location-aware display ad conversionplatform that connects web consumers directly with brands and merchantsvia telephone, in less than 10 seconds. AD TAFFY®proprietary technology eliminates the disconnect between online ads andoff-line sales that often frustrates consumers and reduces completedonline transactions. The system provides the vendor with customizableonline location based and communications tools that give consumers aninstant click-to-call option from the online browser through any voicetelephone, land, mobile or VoIP, allowing the user and the advertiser toimmediately connect, answer inquiries and efficiently complete anytransaction.

The use of social media and engagement technologiesgoes beyond commercial applications as it allows leaders and theirconstituents to create value and dialogue. In his article prior to theelection of President Obama, David Carr of the New York Times commented,"Senator Barack Obama understood that you could use the Web to lowerthe cost of building a political brand, create a sense of connection andengagement."

"We've already implemented AD TAFFY®for our web site and communications and the reaction has beenexcellent. We're thrilled with the opportunity it represents bothprofessionally and personally as a consumer" said Mr. Storseth, MP for Westlock-St. Paul, Alberta. "AD TAFFY® technology allows me another vehicle by which I can stay in touch with my constituents and they with me."

The AD TAFFY®revenue model is driven by a combination of customizable offeringsincluding cost per impression (CPM), cost per click (CPC) and cost peraction (CPA) as well as development and set up fees for each prospectiveclient.

"AD TAFFY® is the first display adenhancement of its kind that allows brands to capture potentialcustomers in that pivotal moment of desire and move them quickly to theengagement stage," said Brad Parry, Chief Marketing Officer with Intertainment Media, "Getting consumers to make the leap from online ad engagement to conversion has historically been quite a challenge, AD TAFFY® overcomes that barrier by creating a direct connection."

AD TAFFY®can bring integrated click-to-call functionality to any static displayor multimedia/video web advertisement and can be rolled out on a CPM,CPC or CPA basis. The system provides not only the back-end technologyfor seamless and reliable simultaneous dialing, but also robustreporting for advertisers to measure campaign engagement and success.The AD TAFFY® merchant system can also be dropped intoany website as an add-on bricks-and-mortar locator, providing a muchmore efficient "find a local retailer" option than most web-basedsolutions. AD TAFFY® is available with or without location-aware integration, making it ideal for both local/regional and national campaigns.

"With the recent commercial launch of AD TAFFY®along with its new and growing client base, Intertainment Media has nowcompleted its initial commercialization phase across all of itsoperating divisions," said David Lucatch CEO, Intertainment Media Inc."We are now fully engaged in building revenues for the company andultimately delivering greater value for all of our stakeholders."

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About Ad Taffy: www.adtaffy.com Delivering an entirely new kind of "call to action" for online display advertising, AD TAFFY®provides the first-of-its-kind, location-aware display ad conversionplatform that connects web consumers directly with brands and merchantsvia telephone, in less than 10 seconds. AD TAFFY®proprietary technology eliminates the disconnect between online ads andoff-line sales that often frustrates consumers and reduces completedonline transactions. The system provides the vendor with customizableonline location based and communications tools that give consumers aninstant click-to-call option from the online browser through any voicetelephone, land, mobile or VoIP, allowing the user and the advertiser toimmediately connect, answer inquiries and efficiently complete anytransaction.

About Intertainment Media: www.intertainmentmedia.comItibiti Inc. and Ad Taffy are divisions of Intertainment Media Inc., aRich Media Applications leader, focused on delivering leading edgetechnology and marketing solutions enabling clients to power enhancedbranding, loyalty initiatives and consumer engagement. Selected as aMicrosoft Global Agency Initiative partner, Intertainment has joined anelite group of interactive agencies worldwide that Microsoft recommendsto its Partners and Customers