Intertainment's Ortsbo Debuts Patent Pending "Head to Head" Translation Technology for Tablet Devices

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - June 3, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that Ortsbo (www.ortsbo.com), the real time experiential translation platform, is debuting its newest patent pending technology today at Social Media Camp, in Victoria, British Columbia. The application technology, known as "Ortsbo to Ortsbo" or "O2O"allows multiple users to engage translation services on the same tablet computing device. Using the app, users will have up to 2 "head to head" keyboards and displays allowing for 2 languages to be communicated in a free flowing style of conversation without the need for guides or other translation devices. Smaller devices will have the ability to display additional language keyboards based on motion, or "tilt" of the device.

The O2O app was developed internally at Ortsbo with the support of the Commobility mobile development team. The app, once approved for distribution will be available for purchase through various online marketplaces.

The app will initially be available for the Apple iPad and will be forthcoming for other tablet and touch devices in the near future. O2O is a perfect complement for travelers who find themselves in a location where they don't speak the local language and wish to interact in a recreational or commercial setting.

Initially O2O will support 53 languages through Ortsbo's real time chat platform and with the upcoming release of Ortsbo 2.0 scheduled for calendar Q4 2011, the system will be upgraded to allow interaction in over 80 languages around the world. With Ortsbo 2.0, O2O users will be able to add additional terms, phrases and terminology to the Ortsbo translation wiki in almost any language.

"Ortsbo O2O will allow people around the world to use their iPad and eventually any tablet or touch device to carry on multiple language conversations, immediately and in person, allowing all parties to communicate freely through a single device," said David Lucatch, President of Ortsbo / CEO Intertainment Media.

Ortsbo recently launched, ahead of planned schedule, the alpha release of its Ortsbo for HTML on the Microsoft Windows Azure platform, providing a cloud application for real time experiential translation chat. The original version of Ortsbo using Microsoft Silverlight, enabling 12 of the world's most popular chat networks, will remain in operation for the near future. When initially launched in July 2010, Ortsbo's social media translation platform infrastructure was designed to handle the expected first 2 to 3 years of operations or 12 Million monthly users. Ortsbo exceeded all growth projections in its first 9 months and has continued to operate to maintain the increase in user growth and with Microsoft's Window Azure platform integration has developed a virtually unlimited operational environment to service user needs globally.

Ortsbo Mobile:

Ortsbo is currently developing a number of mobile and tablet apps allowing users around the world to use Ortsbo services on their smartphones and portable computing devices. As previously announced, Ortsbo has launched a beta version of its iPhone App and additional apps are slated for Summer 2011. Ortsbo's new HTML platform currently allows mobile access through mobile browser applications, including iPads.

Upcoming Events:

June 3, 2011 - Social Media Camp

As a Gold sponsor of the second annual Social Media Camp in Victoria, BC, Ortsbo VP of Technology, Mark Hale will be presenting and discussing Ortsbo for Social Media and O4O. Also presenting will be Brad Parry, CMO Intertainment Media, discussing KNCTR and Ad Taffy. For more information, please visit: http://socialmediacamp.ca/.

June 22, 2011 - Steve Nash Foundation Showdown In Chinatown

Ortsbo presents, two-time NBA MVP Steve Nash's Showdown in Chinatown charity soccer match event in New York City. The event will consist of a competitive soccer game featuring NBA and professional soccer athletes and Ortsbo will provide a global, real-time chat environment during the event to enable - for the first time - Steve Nash and the Showdown athletes to interact seamlessly over social media platforms with fans in over 50 languages. For more information, please visit: http://www.stevenash.org/showdown.

Through August 2011 Ortsbo 040 - With the launch of Ortsbo's email plug in for Microsoft Outlook, or "O4O", Ortsbo is launching a unique promotion: ORTSBO CRUISE INTO TRANSLATION. Users who register and install O4O through August 2011 will have the opportunity to win 1 of 5 trips on the KISS KRUISE in October as well as other VIP prizes. Additional contest ballots will be available for people who refer friends that register and install O4O.

Ortsbo In The News:

For an overview of Ortsbo news articles, please visit http://www.ortsbo.com or the Intertainment Media blog http://www.intertainmentmedia.com/blog.

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