NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - July 5, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today that Anthony R. Pearlman, a well known industry professional most recently an executive with Enghouse Systems Limited (TSX:ESL) of Toronto, Canada, has been appointed by CEO David Lucatch and the Board of Directors to the role as President and Chief Operating Officer of Intertainment Media Inc. Mr. Pearlman will lead corporate operations, including developing key technology and support systems to maximize divisional growth and revenue acceleration. Intertainment Founder David Lucatch, who has been leading the Company as both President and Chief Executive Officer since 2005, dividing his time in the areas of operations, acquisitions and growth opportunities, will now focus his energies strictly as CEO identifying new ventures, emerging technologies and revenue programs and will continue to lead the vision of Intertainment and its divisions.

"I am very pleased to have been able to grow the organization, with exceptional senior management and staff, to achieve the market presence and visibility necessary to attract the attention and interest of a strong industry leader like Mr. Pearlman. I am delighted to be handing the operational torch to Anthony," said David Lucatch.

Mr. Pearlman has a 20-year background in all facets of technology and business development, combined with an extensive relationship network and global technology market knowledge.

For the last 6 years as President of the Enghouse Asset Management Division, Mr. Pearlman was responsible for the operational management of a global software development company serving the needs of multiple verticals with a diversified offering of enterprise software and service solutions. Mr. Pearlman's operational efforts contributed to, and supported approximately $94 Million in overall company revenue at Enghouse Systems Limited in the last fiscal year.

Prior to working for Enghouse, Mr. Pearlman was the CIO for Valu-net Corporation for six years and was responsible for the operational management of one of the first leading edge e-commerce development companies in North America.

Mr. Pearlman is an entrepreneur at heart having had run his own specialized technology company for over seven years providing high-tech services and solutions to Government, Public, and Private Organizations.

"I'm truly energized to be returning to my entrepreneurial roots and taking operational management of a company as innovative and cutting edge as Intertainment. I am really looking forward to being involved with creating new and innovative market leading media solutions." Mr.Pearlman commented.

On the appointment, Dr. Brian Penney, Chairman of the Board of Directors commented, "As Chairman of the Board, I am excited to be adding to our senior management team a well-respected technology and management leader. Anthony Pearlman is a highly experienced executive with proven skill sets whose management abilities and diversified technology experience will ultimately contribute to building an even stronger operational foundation for the continued business growth of Intertainment.

About Intertainment Media Inc. www.intertainmentmedia.com.

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement.

Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe, on the XETRA Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

FOR FURTHER INFORMATION PLEASE CONTACT:

David Lucatch
For Intertainment Media Inc.:
CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com
www.intertainmentmedia.com

OR

SS / PR
Public Relations / Media Inquiries:
mcampe@sspr.com
www.sspr.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.