Ortsbo Accelerates User Engagement on Microsoft's Azure Cloud Platform-68 Million Engagement Minutes Second Half June 2011

Ortsbo purchases IP, welcomes Translation Industry Veteran

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - July 12, 2011) -Intertainment Media Inc. ("Intertainment" or the "Company") (TSXVENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its socialmedia, real time, experiential translation platform, Ortsbo.com (www.ortsbo.com),generated over 68 Million minutes of user engagement for the secondhalf of June 2011 along with 12.8 Million Online Sessions, 53 MillionPage Views and 9.6 Million Unique Users in only 15 days from June 15thto June 30th. This represents a significant increase to the previouslyreported numbers, as Ortsbo has made the initial transition toMicrosoft's Windows Azure platform, providing a Cloud environmentallowing virtually unlimited technology growth opportunities.

Over the past 45 days, Ortsbo has been transitioning itssystems to the Cloud to provide a more robust user experience and willcontinue through Summer 2011 to improve the services. To date, theseimprovements have increased the speed and access to the Ortsbo platformallowing users to spend more time engaged in the experience. During theinitial overhaul process, Ortsbo suspended number reporting, as itrebuilt and retooled the entire system. On a go forward basis, thereporting of metrics is expected to be twice a month.

"The move to the Cloud with Microsoft Azure has allowed Ortsbo to accelerate growth and we are seeing the results immediately," said David Lucatch, President of Ortsbo and CEO Intertainment Media.

Patent Application For Automated Web Translation Within A Browser

Intertainment has acquired rights to a United States patentapplication with respect to the automated translation within a browserin consideration for a payment of $200,000. The company has taken overall the rights associated with the patent application as well as anyderivatives thereof. The vendor will receive additional payments uponthe issuance of the patent and any continuation or continuation-in-partclaiming priority from the patent application. In addition, the vendorwill be entitled to receive 10% of any licensing revenue generated inconnection with the patent.

"We believe that the acquisition of the patent applicationand the associated rights will further strengthen Intertainment'sportfolio in the area of automated online translation andcommunication," commented Lucatch.

Appointment of Matthew Grotenstein, Vice President Global Business Development

Ortsbo has appointed New York based translation industryveteran Mr. Matthew Grotenstein to lead global business development andpartner acquisition.

Mr. Grotenstein brings over 10 years experience growingbusinesses in the communications, social media, and managementconsulting space. Most recently, Mr. Grotenstein led US BusinessDevelopment for CLS Communication, one of the world's largest languagetranslation providers.

"We are excited to have Matt onboard to lead our globalcommercial business development and partner programs as he brings awealth of industry knowledge and relationships to the Ortsbo team," said Lucatch"We are eager to combine our current successes with Matt's industryleadership. His first objective will be to monetize the brand across acommercial landscape."

Mobile Operations

Together with the recently integrated Commobility team,Ortsbo has upgraded a number of technology parameters allowing thecompany to update its previously filed mobile version of Ortsbo for theApple iPhone. Ortsbo to Ortsbo, or "O2O", for which a patent has beenapplied for, is nearing completion for application and commercializationthrough Apple iTunes.

Recent upgrades to the Ortsbo platform have resulted in astreamlined process for mobile implementation. Together with its pilotfor the Apple iPhone, Ortsbo is now piloting an Android version of itsOrtsbo applications with other system applications expected throughSummer 2011.

Upcoming Events:

July 10 – 14, 2011 Microsoft World Partner Conference

July through October, 2011 - Ortsbo is an officialsponsor and partner of the Izod Indycar Series. Watch for our excitingpromotions and event at www.ortsbo.com and www.indycar.com.

Through August 2011 Ortsbo 040 - With the launch of Ortsbo's email plug in for Microsoft Outlook, or "O4O", Ortsbo is launching a unique promotion: Ortsbo Cruise Into Translation.Users who register and install O4O through August 2011 will have theopportunity to win 1 of 5 trips on the KISS KRUISE in October as well asother VIP prizes. Additional contest ballots will be available forpeople who refer friends that register and install O4O. To register,please visit www.ortsbo.com.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo.

Follow Ortsbo on Twitter.

About Ortsbo Inc. www.ortsbo.com

Ortsbo (www.ortsbo.com)enables real-time conversational translation in over 50 languages andseamlessly integrates with today's most popular social media platforms.