Intertainment's KNCTR® Ramps to Over 1.25 Million Unique North American Installations

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - July 14, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its desktop app KNCTR® (pronounced "Connector") – www.knctr.com a key program of Intertainment's wholly owned division itiBiti Systems Inc. (www.itibiti.com)has now surpassed the 1.25 million unique installation mark in theNorth American market all within the product's first 4 months oflaunching.

KNCTR® saw over 250,000 new unique installations throughoutNorth America over the previous two week period, establishing anothernew record weekly high. The program continues to deliver extremely soliddaily user engagement minutes that have remained over the 13 minutemark since the launch of the platform. The active user engagementcontinues to make the KNCTR® platform a key tool forbrands and consumers alike with the app featuring video content,integration of social media and the ability to make FREE long distancephone calls to cell phones and land lines to anywhere in North America.

KNCTR® is the next generation of socialcommunication and entertainment applications that allows users toaggregate their social media(s) and voice services into one location ontheir desktop. Unlike Skype, the telephone feature on KNCTR® is completely free to the consumer allowing FREE local and long distance calls to mobile phones and land lines. KNCTR®is a premium advertising model that allows for branded sponsorship,pre-roll and display advertising opportunities for brands and serviceproviders alike.

With the projected impact that tablets will have on thepersonal computing space, with over 50 million units to be sold withinthe next two years in North America alone, KNCTR® ispositioned to enhance the functionality and usability of these devicesby allowing them to become a fully functioning phone unit.

"We continue to see acceleration in the week over week growth pattern for KNCTR®" said Brad Parry, CMO Intertainment Media Inc., "To be reaching this broad of an audience, consistently, with the KNCTR® platform only continues to solidify the belief that the platform has become a mainstay of the consumer's daily digital habit."

Notably, the itiBiti desktop app has been hailed by MicrosoftCorp. as "the next generation of integrated social media applications -easy, scalable and fun."

Full details of news coverage can be found at the Intertainment web site – www.intertainmentmedia.com.

To become a Facebook Fan of itiBiti, sign up at http://www.facebook.com/itibitisystems.

To become a Facebook Fan of KNCTR®, sign up at www.facebook.com/knctr.

Follow itiBiti Systems and KNCTR® on Twitter.

About KNCTR: www.knctr.com : The KNCTR®app enhances the user experience by delivering a variety of new, freshand daily content including Celebrity News and Information, MovieTrailers, Automotive Reviews as well as Technology Reviews. KNCTR®app is FREE to download & use, opening full-screen on the desktopas soon as the computer is turned on. With just one tool, consumers nowhave immediate access to fresh content, premium services, and no-costcommunications features. Users can talk for free with friends and familyacross North America, stay connected with built-in social mediafavourites, sample a wide selection of news & information feeds,access on-board MSN Live Services with Bing Search, enjoy VIP access tothe latest client promotions, updates and more.

About itiBiti: www.itibiti.com: itiBitiprovides global brands with the unprecedented ability to power theirmarketing efforts within a unique, private-label social media platform.itiBiti offers users a rich suite of services in combination with brandclient initiatives, and the power of Microsoft Live services. Pleasevisit www.itibiti.com to learn more.

About Intertainment Media: www.intertainmentmedia.com ItibitiInc. and Ad Taffy are divisions of Intertainment Media Inc., a RichMedia Applications leader, focused on delivering leading edge technologyand marketing solutions enabling clients to power enhanced branding,loyalty initiatives and consumer engagement. Selected as a MicrosoftGlobal Agency Initiative partner, Intertainment has joined an elitegroup of interactive agencies worldwide that Microsoft recommends to itsPartners and Customers.

Intertainment Media owns and operates a number of keyproperties including Ad Taffy, itiBiti, Ortsbo and Magnum. For moreinformation on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices inNew York, Los Angeles and San Mateo, CA, Intertainment Media Inc. islisted on the Toronto Venture Exchange under the symbol "INT" (TSXVENTURE:INT) and in the US under the symbol "ITMTF". Intertainment isalso traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-lookinginformation. All statements included herein, other than statements ofhistorical fact, is forward-looking information and such informationinvolves various risks and uncertainties. There can be no assurance thatsuch information will prove to be accurate, and actual results andfuture events could differ materially from those anticipated in suchinformation. A description of assumptions used to develop such forwardlooking information and a description of risk factors that may causeactual results to differ materially from forward-looking information canbe found in the company's disclosure documents on the SEDAR website at www.sedar.com.The company does not undertake to update any forward-lookinginformation except in accordance with applicable securities laws.

This release may contain forward looking statementswithin the meaning of the "safe harbor" provisions of US laws. Thesestatements are based on management's current expectations and beliefsand are subject to a number of risks and uncertainties that could causeactual results to differ materially from those described in the forwardlooking statements. Intertainment Media Inc. does not assume anyobligation to update any forward looking information contained in thisnews release.