Intertainment's Ortsbo Releases Patent Pending One2One App for Microsoft Windows Phone 7

NEW YORK, NEW YORK AND LOS ANGELES, CALIFORNIA AND SAN MATEO, CALIFORNIA AND TORONTO, ONTARIO, Sep 07, 2011 (MARKETWIRE via COMTEX News Network) --

Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCQX: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, experiential communications platform, Ortsbo.com (www.ortsbo.com) has released its patent pending Ortsbo One2One ("O2O") app for Microsoft Windows Phone 7 mobile devices via the Windows Marketplace.

Ortsbo One2One is initially an advertising sponsored app that has been localized for download by users from the WP7 app store in 5 native languages including English, French, Spanish, German and Italian while translating in over 50 languages.

The release is the latest in a series of mobile announcements for Ortsbo as it has already launched its O2go social media app for Apple iPhones, available on iTunes, and is beta testing a version for Android.

O2O is easy to use, powerful tool that any traveler can't be without. O2O allows you to have a one device conversation with someone seamlessly in over 50 languages. Ortsbo O2O enables mobile phones and portable computing devices to communicate in 2 separate languages directly with the device user and the recipient. A user can type a message in one language and the message is instantly translated into the 2nd selected language and vice versa.

The O2O app is ideal for traveling and for communicating with an individual or group, where the user does not speak the native language. Ortsbo's One2One translates your inputted text by using Ortsbo's powerful experiential translation platform allowing a user to communicate with the recipient in a free flowing style without the need for guides or other translation devices.

Ortsbo will also be releasing, in the near future, versions of O2O for Apple and Android devices and a Windows Phone 7 version of its O2go social media chat platform.

"Ortsbo's One2One, or O2O, patent pending app for Windows Phone 7 delivers another key milestone as the Ortsbo team strives to meet an accelerated schedule for providing global leadership in the development and execution of products and services that break down the language barrier", commented David Lucatch, CEO Intertainment / President Ortsbo Inc. "As a Company, we are committed to meeting the objectives we've set and continue to move Ortsbo from a consumer centric social model to a revenue centric commercial platform, while empowering our consumer and commercial users to benefit from our multi-form factor experiential language products."

IDC Predicts that Windows Phone 7 will Outrank Apple in 2012

According to research released in March 2011 from IDC, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, Windows Phone 7 will overtake Apple's iOS platform by 2015.

The key success track for the massive growth of Windows Phone 7 according to IDC is the partnership between Nokia and Microsoft. The reports suggests that when Symbian, Nokia's operating system is gone, Windows Phone 7 will prevail.

The IDC report concludes that the first Windows Phone 7 powered Nokia devices will launch by 2012.

During 2012, according to IDC, Windows Phone 7 will be the second biggest platform on the planet, ranking just below Android.

Ortsbo, together with its Commobility team continues to develop secured IP mobile and portable computing technology initiatives, including solutions for multi-lingual communications, location based and proximity communications solutions as well as additional device solutions for Windows Phone and BlackBerry. Details of future products applications will be released as they become available.

Upcoming Events:

July through October, 2011 - Ortsbo is an official sponsor and partner of the Izod Indycar Series. Watch for our exciting promotions and event at www.ortsbo.com and www.indycar.com.

Early September 2011 - Ortsbo 040 - With the launch of Ortsbo's email plug in for Microsoft Outlook, or "O4O", Ortsbo has selected, and is notifying its winners of the Ortsbo Cruise Into Translation Contest. Users who registered and installed O4O through August 2011 had the opportunity to win 1 of 5 trips on the KISS KRUISE in October as well as other VIP prizes. Winners will be announced as they are notified and confirmed.

September 20 - 21, 2011 - LA Mobile Entertainment Summit, presented by Ortsbo. Featuring Keynote speaker Gene Simmons and David Lucatch, the LA Mobile Entertainment Summit, presented by Ortsbo brings together the most prestigious group of entertainment, financial and corporate players, The LA Mobile Entertainment Summit's unique environment enables attendees to engage, debate and define the latest developments in the mobile marketplace. With an unprecedented group of mobile opinion leaders, the summit will focus on how companies can monetize with mobile technology. For more information, please http://www.lamobilesummit.net.