iSign Media hires ThinkInk Communications for PR

2010-12-15 04:59 PT - News Release
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Mr. Alex Romanov reports

ISIGN MEDIA ANNOUNCES STRATEGIC PARTNERSHIP WITH VISIBILITY AGENCY, THINKINK

iSign Media Solutions Inc. has made a new strategic partnership with ThinkInk Communications LLC to act as iSign's public relations agency of record starting on Dec. 1, 2010.

Chief marketing officers and marketers are looking to more immediate and effective options for reaching consumers and they are turning to the highly targeted and personal medium of mobile. The mobile medium has gained tremendous traction and acceptance by both marketers and consumers over the past 18 months. New developments in technology have enabled iSign to offer its clients proximity-based mobile marketing messages, which can offer a much greater conversion rate than traditional forms of advertising, and even greater than traditional mobile marketing campaigns. As interest in iSign's product continues to grow, the company recognized the need for a strategic partner to increase awareness of the importance of proximity-based marketing and of the company's technology.

"iSign is a young, dynamic company with exclusive patent pending software. We offer a solution that allows advertisers to communicate with consumers directly through their Bluetooth-enabled mobile phones and to capture and analyse responses in real time," said Alex Romanov, iSign's chief executive officer. "Now is the time for us to increase awareness of our company and our Interactive Media Solution software. ThinkInk's expertise in the mobile marketing arena and passion for the medium makes their team a perfect fit."

"iSign's IMS software offers marketers an incredible opportunity to leverage the always-on nature of mobile marketing, combined with its proximity-based technology to drastically increase the effectiveness of any campaign," said Vanessa Horwell, chief visibility officer at ThinkInk and one of Mobile Marketer's Women to Watch in Mobile for 2010. "We are very excited to be working with iSign, as they are at the forefront of proximity-based marketing and we recognize their huge contribution to the marketing industry over all."

ThinkInk will be handling media outreach, conference management and public relations counsel for iSign.