While I agree that generally speaking, any publicity is good publicity and any coverage is good coverage, I just read all 56 pages of their research analysis and it didn't contain one line of new or fresh information that has not already been disclosed/published right here on this Agoracom blog site.
I was disappointed that they did not assign an analyst to discuss their recommendation for the stock, nor did they ever discuss a future outlook or price recommendation for the future.
So while this coverage is better than nothing at all, it will not accomplish much in its own right.