Let me see if I can make this simple.

LBSR:

1) Goal.  DRILL a hole and FIND the goodies!  ASAP.  

2) Purpose:  MAKE all of us faithful, VERY patient, believing and increasingly frustrated LBSR shareholders...RICH!  And yes, so that the USA can have lots of copper, gold, etc. and, oh yeah, those precious REEs.  

3) Reason: WE ALL REALLY LIKE MONEY.  I got into this thing to make money.  Maybe some of my fellow shareholders get really giddy about all of the cool-sounding geological terms and details.  Me?  I just want to make money.  

Honesty.  Isn't it refreshing?