What don't you understand about "private message"?
As to individual salaries being public information, you've got to be kidding. My first job after college was with one of the nations largest public companies. My name and salary were never in public disclosures, nor were the names and salaries of most of the other 35 thousand other employees. Key executives yes, others no.
What you fail to understand is that JB is the only executive officer working for LBSR. That's where your comparison to statements from Coca Cola fails to support your contention.
Perhaps next time you want to challange information in a private message, you will think to do so by means of replying in another private message. Sensible, no?