The simple answer and the nature of the current conundrum is the price will rise when there are more buyers than sellers. Yes someone who buys @ 20 is buying with the hopes it will go higher. It will go higher if there continues to be more buyers than sellers @ 21, 22,23, etc...

BV, Revenue, Profit, and the expectation thereof are fundamentals. There are varying opionions as to the correlation to price.

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