PRB and its manner of promoting both BC and BL remind me of the many engineering types who, over the years, have come up with great ideas or an innovative product, and then proceed to delude themselves into believing that they themselves are capable of building a company to manufacture/market the product, or develop the idea. Way more often than not, they are abject failures at this part of it, and end up losing their companies because they are solely technicians - they lack the sales, marketing, finance or just plain old business know-how to succeed.

For all his expertise in the field, Dave, and the B of D, need to realize that he is one of these technicians, and definitely not a sales and marketing guy. They should actively be looking for someone with more promotional acumen, a la (the late) Murray Pezim.

What's gonna happen here is that someone like Cliff's will buy all of PRB for a relative song, sell off Borden, and get BC pretty much for free, and maybe even get the property AND make a profit by selling BL. What a criminal shame that would (will) be.