it would really help if they could get Famous Players or Cineplex to promote it as well.
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Actually, they're now the same company, Cineplex.
I agree. I'd like to see them promote this too. Considering the number of useless, annoying ads I have to sit through now at the start of a movie, it would be nice to see something that could be used by most of the movie going public. Especially if they aimed them at teenagers and young people who can no longer live without their cell phones.
Cheers,
PW