Thought I would share this: From a paper written by John A. Meech (Professor of Mining Engineering and Director of CERM3). "In writing PRs for mining and exploration companies, it is important to avoid over-hyping good news. Bad assays are just as important as good ones to provide an understanding of the extent of an orebody. Avoid exaggeration and use data for its appropriate purposes. Remember "no chain of custody" means the samples are unreliable. If you still wish to use them, they should not be reported to the public without identifying these facts. Good news is certainly the point of a PR, but more importantly, shareholders deserve to be able to see what the company is doing in a timely fashion. They need assurances that the books are not being "cooked" and that the company is working diligently for its shareholders to find something in the ground of value to their equity. Shareholders are your partners and should be treated as such. They showed faith in investing in your company – you must return that faith and communicate with them honestly and openly".