scarff,

i agree that Alda has to advertise but how do you know that they are not going to do this? have you asked them?

as far as VANOC is considered, they will be paying for the products that are provided to them by Alda, that was stated before. At the same time, Alda is making a 'financial committment' to the games. Hopefully it is a wash at the end. I think that in itself is great promotion (not advertising). We pay to be a sponsor, and get put on the world stage, and they buy product from us.

If I have erred in my informatin above, please advise, but from what i have read and heard, that is how it will be as far as the Vanoc deal is concerned.