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Message: Potash Corp. CEO vows to resist price reductions

Another update...

Potash Corp. of Saskatchewan Inc.’s new chief executive officer is adamant that his company will not resort to further price cuts to increase market share after the breakup of the Russian-Belarus potash cartel sent the crop nutrient plunging.

The sharp drop in fertilizer prices underpinned Potash Corp.’s weak performance last year and threw into question the Canadian company’s strategy of pursuing price over volume.

http://www.theglobeandmail.com/report-on-business/industry-news/energy-and-resources/new-potash-corp-ceo-backs-price-driven-strategy/article19514024/

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