regardless & Koo-Koo2, as TWR mentioned, the reverse split would be paired with a financing (likely US).  That ups the shares outstanding and the market cap and puts a pile of shares into the hands of US investors.

Unless they have a sizeable deal that will be announced soon, I don't see anything that will move the stock price up.  As we've learned over the years, it takes a deal or study results to boost the stock.  Nothing else has produced a stock increase that lasts.

I don't see a "forward split".  That just gets us farther from the necessary stock price for a Nasdaq listing.  The minimal stock price for a Nasdaq listing I see is $2 US (plus other conditions).  Scroll down to the section titled "Nasdaq Capital Market" on p 10. 

I don't see a TSX listing instead.  Note that all of BTI mgmt, the board, and advisors are American.  We need US investors and US institutional investors.  TWR mentioned Roth.  That's US.