Let's be honest with eachother folks - the main reason to do PR is to attract attention and help the share price, and from that be able to do financing at better prices. The "problem" is that the day to day share price isn't a concern because we have a financeer who benefits from a lower share price - and he's also the one who says where our money should be spent because well...it's his money. There's limited reason for management to spend money on PR. It doesn't help with the buyout price which is all they're after. They can't ever sell on the open market so there's no benefit to them to try to help the day to day share price.

All that said - what that does do however is make sure that our money is spent entirely on making the buyout price better (actual value) rather than on percieved value. The only way out for them is what they will spend their money on, and as it just so happens their goals and our goals line up in that regard. The buyout value. We have someone who believes in the project enough to keep the money he puts into the project (via warrants) at a price that's nearly 50% more than the current share price even though he could probably have lowered it.

Their goal is only on real value, not percieved value. We'll only unlock our value through a buyout so there's no point in wasting our money on PR. Even with massive PR, many companies are still floundering. There's no gaurantee that it would even be helpful - and even if it was, it doesn't help management. We should align our goals with theirs. Buyout and real value over trading and perceived value.