"What do you think this SP would do if they started selling?"

Good grief! Obviously, the share price would crater. If one or more insiders were to start selling substantial percentages of the shares they own, that would indicate that our bet is a losing one. Oh woe is us, oh woe! Oh woe!

"I dont think they can afford to sell, they really have not much of a choice now......like many here, they have to ride this train till the end."

You're right that they probably couldn't afford to sell. Your point being what? But it's more likely that they *choose*, like most of us, to ride this train to the end, albeit wishing, again like us, that someone would pour some more coals on the fire.

Besides, I don't know if they're in a position to sell any more than they're in a position to buy. Before you suggest it, I'm not going to bother "calling the office" to ask a question they can't answer.