Boy EZ, you can certainly justify anything can't you? Anyone with a half a brain in their head would agree that they would put more faith in a CEO spending their own money to buy shares as opposed to holding just options that were handed to them. If they spend their own money that tells me (and the rest of the world) that they believe in the outcome and the company. Plain and simple. And if Fung doesn't have a dime to buy a few shares, does that not make a statement about how successful he really is...or isn't?