It is a big step for the cybersport industry. I have never heard of such a big company to be a partner to a cybersport competition. It is a good marketing step for Mercedes-Benz because many people are watching League of Legends tournaments and will surely find new buyers of their cars there. I dreamed of becoming a professional LOL player when I was a teen, but I didn't fulfill my dreams. I even was buying cheap lol accounts to play on different servers. The most challenging games were on Korean servers because they are great at this game.