Steve, I agree 1% would be nice. Let's not forgot the study in 2002 by KPMG which I refered to in an earlier post. (thanks again to Milestone for the link). KPMG's study reflected over half of royalty awards were between 5-20%.
Is it pie in the sky or icing on the cake thinking, to ass/us/me that Roger Cook expects to be in that half of the awards range? Who knows.
Laurie