While your thoughts have merit, I see nothing in the PR suggesting a plan to sell off PDSG. What I do see as more probable is that they've enlisted aid in fostering business with the USG. This may involve how to effectively "package" the product(s), how to present the product as a compelling solution. and/or how to find business opportunities.

On the latter, while they have secured a listing in the GSA catalog, that may not (probably isn't) sufficient as a method to obtain business. Typically, the marketing organization of a USG contractor dedicates resources to review solicitations made by the USG for products or services the contractor may be able to provide. This is done through reviews of the DLA data base and other sources. Keep in mind that the GSA, per my understanding, is primarily engaged in support of military bases. Off base USG facilities/activities may seek support through more customary means - via solicitations posted elsewhere (e.g., the DLA at a different level(s) than GSA). For non-military USG activities (DOE, DOT, NASA, etc.), there may be other venues for the USG activities to seek/solicit products or services. Then of course there is the realm of non-federal government (e.g., state, county). And I have no clue as to how federally-funded medical oriented enterprises seek out products or services.

The key word in the PR regarding this consulting firm, and Mr. Baroni in particular, is the word "federal".

The listing in the GSA catalog is a fairly passive method of soliciting business, simto placing an ad in the yellow pages and waiting for a call. I suspect that the real objective here may be to do something more aggressive toward obtaining federal business. Hence the development of a "strategy".

JMHOs,

SGE - still lurking occasionally