C'mon Miles - "you know the drill" - when the price starts running, posters get excited and it's Rah-Rah-Boom time - as you call it. Happens on most message boards when the SP starts running.
We all know the financials haven't changed and most of us has have reiterated that the SP will only sustainably and meaningfully rise when the revs start pouring in.
Don't know why you're complaining, this is all part of the game.
Posters are also excited because they believe companies are now less likely to weasel out of or balk at buying a license.
Am I sensing that you are worried companies "still" won't pony up? You've always jumped all over the critics/pessimists, now you're jumping on the optimists - very strange.