I've already clearly stated that it is NOT MY VIEW that this phrase is hyping - I was advised privately of the concern. And no, I'm not going to tell you who it was that sent that advice. Private is private.
My request to refrain was purely in the interest of fairness. I scream and yell about obvious bashing. It's only fair to respect the opinion of others who perceive certain phrases as hyping, whether that was the intent of the poster or not.
SGE