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Message: Re: is "$1 per phone or per Kindle reasonable ?". No, not unless there are 100

infringing chips in each device.

My opinion and analysis is as follows:

We license the MMP patent suite (combined), for something like 1 cent per chip application (my independent private research arrived at this).

"Today ARM technology is in use in 90% of smart phones, 80% of digital cameras, and 28% of all electronic devices." They essentially own the phone market and camera market, and have a huge slice of the rest of electronic device usage. I assume a similiar market share percentage would extend to include industrial markets usage too.

So ..

In all the above applications, ARM themselves say there have been "20 billion ARM based chips shipped to date" for use inside those products.

Going back to your question of $1, and my guesstimate of needing 100 chips per device to get the MMP fees to $1 each device, that would mean that's only 200 Million devices using the 100 chips per device and using ARMs total Chips shipped number. Now ... ARM had close to $1B in revenues last year alone, so ... they are either getting much much much much higher royalty rates than our 1 cent per chip, have a much larger shipping/application usage, or they have other engineering/designing business. I have not looked at their Financials in detail.

So .. if you take ARM's 20 Billion chip figure alone, and multiple it by .01 (our license fee rate, imo), you get $200M in fees for our JV for those kinds of product usages.

My Point is, that although the above uses ARM as the example, if you consider that they have the dominate share of the Market and if we were to get our fees on that same Market share, using ARM's numbers as to the size of what the dominate market is, that would only amount to $200,000,000 in past usage. Going forward, it depends on chip technology changes coming down the pike, and future usage information I don't readily have access to.

PTSC must license other chips (non ARM) which also infringe and are inside those devices. How many total embedded chips are in a cell phone ? camera ? Auto ? TV ?, Industrial robots ? audio players ?, E-books ? etc etc etc.

Just some thoughts, hope I didn't lose the thread of what I was trying to convey.

*http://www.arm.com/about/company-profile/index.php

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