The trend seems to be.....

 -- good visuals of new cores and corresponding run up in share price

 -- hype, rumors with corresponding run up in share price

 -- actual news with lots of volatility in share price as people try to figure out how much is already built into the share price

 -- bashing, rumors and debates over whether the stock is overpriced based on current news

 -- waiting for the next drill results and a corresponding drop in share price as people get anxious and impatient

and so it continues again and again.....

Some choose to hold tight...others choose to play some and hold tight others....and some trade long and short...to each his/her own