It is the quality of data and how it is presented that will attract new shareholders. I think we are coming up a little short right now (expecting we'll see it ramped up soon) , and that lack of new interest leaves the large holders in total control. As a non-geo, I was left with no feeling for the two NRS were they good, bad, indifferent, or was it implying there is no prize without the motherlode ? I can believe in the value proposition all I want, but newcomers would likely say "where is the optimism"?