Hey, corvette. I agree that redundancy would not be a good thing. In this case, however, we have no overlap with their traditional IR campaign. This online community created buying, interest and buzz that has never been seen before and can never be matched by the current IR program. Free lunches and meetings don't move as vast as social network investor relations.
Moreover, as you point out, nobody in the business has our reach with the likes of Yahoo, AOL, Globe Investor, Blackberry, etc.
Conclusion - this was not a budget decision to eliminate redundancy. This is especially true when we are more than 50% cheaper than their current IR program which is reaching out to tapped out funds and institutions. It is a waste of money. Retail is where the battle ground is today. Investors aren't taking recommendations from their brokers, they're making their own decisions online.
Regards,
George