No beat down, just not enough buyers to support the price.

It appears to me like it was mostly retailers that supported the price just after the weekend. Them having been filled up the price is being determined by short term sellers who probably expect the price to return to before weekend levels. If so then they are just taking in profits. Short term traders pay little attention to fundamentals of company but a lot to trading traits of investors.

I have my crazy day trader's hat on right now - hence this explanation. Can't think of any other.