"Maybe they'd stop looking at themselves as being different if everyone else did as well."

Just to point out some other perspectives, what makes you think that they would like to be like everyone else when the "everyone else" world is repsonsible for the world economic crash, the massive pollution, the dissolution of the family unit, yada yada. I hear some interesting perspectives from others and some of them actually hold as valid sentiments.....from that particular perspective.....but I can't help but see a potential bias built into them given that money/wealth is involved. It's always interesting how we develop certain perspectives on people when they get between us and what we want, regardless of the validity or lack of.