Babby.... I write for 2 magazines, and I can tell you that any google search that brings up the magazines name works wonders for ad listings and costs...

by putting the ROF in any article boosts the chances of a google hit for the paper. the more references to different markets just adds to the wide acceptance thus ad dollars..

it IS always about the money!! just my worthless 2 cents:)

keep up the good work Babjak... you should be an invetigative reporter:)