Babjak,

I spent yesterday doing research to try to understand cryptocurrencies.  The best link that I found was this website:

http://www.beginnersguidetocryptocurrencies.com

The Ethereum network that they are building the Ferro coin on seems to be the most significant platform for creating smart contracts.  Speculation is that Ethereum itself will soon be worth more than Bitcoin in terms of total market cap.  This wouldn't affect the Ferro coin, because that's a separate asset, just like having a different stock.  However, it does show that they're building a project on a known and tested network, rather than trying to create some sort of scam coin from scratch.

I am fairly suspicious of this concept so far.  However, beggars can't be choosers.  If it's a way to raise funds and doesn't sink the company, then I'd be impressed with this initiative.

For now, the jury is still out ...