The George Foreman Grill is one of the reasons for my comment, have Bieb pitch it.
We don't need a Billy Maze (rest his soul) type, we need TXOH associated with the spokesperson.
I know a gal with a 4 year old daughter who just signed up and started pre-school at a private establishment. The little girl needed a lunch box so Mom took her shopping, and the kid insisted on a Justin Bieber lunch box...lol. Mom said, honey, that one is more expensive than this one over here...but I want a Justtin lunch box Mommy! You are only 4 years old...why...because he's cute.
Cracked me up!
Put the word out...hire the Bieb!