Scary, lets face it, you are not angry because Atomic isn't following their mandate, you are angry about the SP. You are confusing effort and results. As I already tried to explain, I refuse to lay the blame on Atomic because the articles didn't lead to an increase in SP. If you have a better idea about how to move the SP I'd like to hear it.

Presumably in your fictitious company you would have separate departments working on marketing and sales. So why would you blame the marketing department for a failire to make sales? If the marketing department was tasked with getting published then they did their job and it would be silly to blame them entirely for a lack of sales. Maybe your company doesn't have a product people want?

Bottom line is POET doesn't have a product ready to sell at the moment. We have the promise of a product that everyone will want. Just a promise. This is the reason the SP isn't increasing at the moment IMO.

I also have to say that the origin of your belief about Atomic's goals eludes me. Maybe the depth our DD isn't what i thought it was because I don't remember POET or Atomic sharing their strategy.

In fairness, you acknowledged that the bulk of their work might not have been implemented. But you should also acknowledge that much of what they do might not be obvious to you. There will be a point in time when the SP begins to rise and the groundwork laid by Atomic and POET now will pay off. Patience is needed, and an understanding that there is a strategy that preceeds any action.