Marketing of technology products is a high risk game. Heck the whole technology business is a high risk game. Someone mentioned the other day that POET was not a product but a process. Well your absolutely right ! From the technical and scientific side its a process, from the end user side its a product. Why would the end user care or want to know about it or even where it came from and how it got here you ask.

There was-were several rationales we used in this formulation. Using what we know from some of our out sourced marketing data.

-The latest generation of cell phone purchaser has shown in studies to be more attentive to how it works, whats inside of the phone that makes it work, the operating system, and what was once the main interest, the applications, has fallen back in the importance sequence.

-The handset is being used less and less as a phone and more and more as a computing device, messaging device and utility fact checker and social media connection.

-The tablet is fast becoming the lap top. Today (Aug 27-14) Apple announced a larger ipad will become available. Lighter, more portable, and more user friendly. Females are buying them in truck loads.

-Digital HDTV has become the new norm, demand is unabated, where HDTV and the 1080p was the standard amongst male buyers, super HDTV and Sonys super secret 4D surround video system will no doubt charge buyers to inspect the specs before buying.

Now we took a much longer list of potential products and analysed their sales numbers, and rarionalized if POET product coiuld or would be utilized in them in the next 5 years (the term of our projections). We also worked on a verticle markets mapping that came out with some 200 plus uses for the product in our cursory glance.

Net findings would be the what if factor if POET product was introduced to some or all of these vertical markets either slowly or rather quickly. As I go along here I will add more marketing content and interesting bits and pieces.